![]() ![]() ![]() If you’re going for a behind-the-scenes raw footage feel to your video, script in the shots you want to take. **4 – Script your B-Roll and supporting visuals.** Write your script for the platform, and if you plan to repurpose the same content, keep the tone on neutral ground! You might even adjust your tone and approach to be more upbeat for your audience on Instagram while staying serious on YouTube. YouTube videos require more research and insights as opposed to an Instagram reel. “Switzerland has something called forced heirship, which means that certain relatives cannot have assets or property taken away from them, regardless of what’s in the will” – Informal, conversational. “Swiss inheritance law enforces forced heirship rules, implying that certain relatives may not be disinherited despite what the will states” – Formal, belongs in a book or article. Your audience will find it difficult to connect with you if it looks like you’re reading from a book. Recognize the difference between prepared and rehearsed speech and casual, conversational speech. The way you speak is very different from the way you write. What call-to-actions do you want to include? – Asking viewers to contact us for a free 15-minute consultation.What should viewers learn about you by the end of the video? – How the firm can help individuals writing their will and next of kin facing issues with inheritance.Who is your audience for the video? – Older individuals who are looking to write their will.What is the goal of your video? – To educate viewers on inheritance law in Switzerland.So when we plot for, say, scriptwriting a video for a law firm, this is how we would answer the above questions: What call-to-actions do you want to include?.What should viewers learn about you by the end of the video?.At this stage, you want to answer the following questions: ![]() It will dictate your outline and how you fill the gaps, and this stage will also set the tone for the rest of your video. It sounds basic, but it’s the most important step. Here is how you can begin scriptwriting for your videos: So you want to make a script that’s effective, ensuring a high-quality video as the end product. Sure, one is about a product, and one is about a protagonist, but the aim of both is to connect with your audience. The similarity between you and movie directors is that you’re both trying to tell a story. When you book a studio to shoot video content, you want to make the most out of your time there, and that requires planning. ![]()
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