![]() ![]() The selection of color somewhat rely on color psychology, but as you’ll see later, not entirely. We can create mood, attract attention or create something unusual. We can establish an atmosphere of elegance warm or tranquility by choosing the right colors in the scheme or we can convey an image of playful youthful feeling. Through visualizing how each color relates to the next color on a rainbow color scale allows designer to create bespoke color palettes that facilitate aesthetic harmony.īecause, after all, color is the easiest and most important aspect for engaging the user with the product in design. This also lists respective color, tint, tone. The color wheel depicts each primary secondary and tertiary color. ![]() In fact, when discussing the color-emotion associations, it’s best to do it with regard to a specific target audience in a given culture and time context.īut let’s start from the basics and take a look at this well-known color wheel palette. There are many theories considering how the final user perceives a given color. On the internet, there are many articles about the psychology of colors as well as emotional color association studies. In this article, I’ll cover all the above questions in terms of software development projects as well as the UI color palette generators and some color trivia that we gathered from our experience as UX/UI designers. So how to choose, mix and match the colors in UI design? What is a color theory? And what are the principles and rules on how to do it right during the product design process? Also, colors used in the digital product may impact how the users see them – comforting and friendly or maybe fast and adventurous. ![]()
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